The automobile is one of the critical industry segments of developing and developed countries. From the commercial perspective, it forms the backbone of the logistics industry, which is imminent for the conduct of other businesses.
While on the personal front, it reflects the lifestyle and financial prowess of society. The variation in segment, design, make, and model is enormous, making it very dynamic and challenging to manage. The automobile industry is constituted of distinct categories of manufacturing and sales (including the services) . Further, based on the utility, it gets classified into the categories of commercial, personal and specialised vehicles. Each subsegment of the automotive domain has its own peculiarities and characteristics, sometimes very different from the sister subdomain.
Customer acquisition, increasing market share, showcasing the product, establishing brand loyalty, managing optimised inventory and maintaining profitable operations are some of the significant challenges encountered by the sales division or the dealerships of the automobiles.
While innovation management, manufacturing highly modified and perfected vehicles, mapping customer expectations with the performance of vehicles, establishing brand equity, and establishing an efficient supply chain are the challenges for the manufacturing unit to grapple.
According to the Economist Intelligence*, the online information search and sales of automobiles in the upcoming years will tend to increase substantially.
And this necessitates the dealers and manufacturers to have an impressive digital footprint to attract and engage prospective customers. Tapping into the right market segment and establishing a symbiotic and mutually rewarding engagement necessitates a polished and sharp Search Engine Optimisation (SEO) strategy, which is promised by many but delivered by very few.
For the sales domain of the automotive industry, TechKopra has established a reputation in developing a highly focussed and effective Data-driven Automotive Software Development Services - engaging and interactive digital presence to tap into the target segment.
The enchanting graphical user interface (GUI), based on cutting edge technology and experience, facilitating ecstatic user experience is bound to enhance user trust, engagement and loyalty. The futuristic data analytics engine stimulates the design and implementation of strategies to gain market share along with increased profitability.
The online and offline SEO methodology deployed by TechKopra attains better visibility, discoverability, and engagement, possibly inducing better business and profitability.
The developed solutions can be a complete eCommerce deployment primed with the payment and logistics facility.
TechKopra can offer complete Automotive Software Development – CRM, ERP, commerce and more, for the manufacturing units to integrate all the associated planning, process, data, and decisions on one platform for better management and control.
The various functions of inventory, purchase, store management, production planning, production, packing dispatch, billing and associated documentation can be integrated to control redundancy, promote transparency, implement online controls and checks, quick escalation and resolution of challenges. And of course, the vast data generated can always be analysed for better diagnosis and business predictions.
Expert Automotive Software Development solutions from TechKopra helps penetrate the market more efficaciously, generating enhanced revenues and more significant market share. Meaningful online interaction with prospects and customer help create better brand loyalty.
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