UX/UI & Product Design

Research → wireframes → clickable prototypes → design systems. Design that users understand, devs can ship, and the business can measure.

When custom makes sense

1

You need to turn fuzzy requirements into a testable product concept

2

Your app is complex (tables, states, roles, offline) and must be clear

3

You want a design system devs can reuse across modules

4

You care about measurable outcomes (conversion, task time, error rate)

What we build

Research & UX Strategy
  • Stakeholder & user interviews, task analysis, heuristics review
  • Personas / JTBD, journey maps, problem framing, success metrics
IA & Content Model
  • Navigation, flows, and state diagrams
  • Domain entities, field definitions, validation rules
Wireframes (LOW/MID)
  • Rapid exploration of layouts and edge cases
  • Forms, tables, filters, empty/error/loading states
Clickable Prototypes
  • High-fidelity Figma prototypes with realistic data
  • Test scripts + remote usability sessions; iterate fast
Visual Design & Design System
  • Tokens (color, type, spacing), components, interaction patterns
  • Light/dark modes, responsive rules, states/variants documented
Accessibility & UX Writing
  • WCAG 2.1 AA targets, focus order, contrast, keyboard flows
  • Microcopy for clarity (labels, errors, empty states)
Dev Handoff & QA
  • Figma specs, redlines, and asset exports
  • Storybook (or equivalent) setup, tokens for Tailwind/SCSS
  • Design QA at build time to keep pixels and behavior honest

Deliverables (pick-and-choose)

Research summary & UX strategy (PDF + FigJam boards)

IA map, user flows, and data/field dictionary

Wireframes & clickable prototype (Figma links)

Design system library (tokens, components, guidelines)

Acceptance criteria for each screen/flow + test cases

Tooling we use

Process & timeline

1

Discover (3–5 days)
interviews, analytics, goals, IA draft

2

Frame (3–5 days)
wireframes, flows, field rules, edge cases

3

Prototype (5–7 days)
hi-fi prototype + usability tests

4

Systemize (5–7 days)
design system, tokens, component specs

5

Handoff & QA (ongoing)
dev pairing, tickets, design QA

MVP modules often complete in 3–5 weeks; larger suites in phased sprints.

What changes for B2B & complex ops

Data-dense tables with sorting/filtering/inline edit

Role-based views & permissions cues

Offline/poor-network states and safe-retry patterns

Internationalization & RTL readiness

How we measure success

Task success rate

Time-on-task

Error/defect rate

Conversion/activation

CSAT/NPS

Support ticket volume

FAQ

Yes-use your guidelines or we create a practical starter kit.

Yes-tokens, components, and AC for each screen.
No-design runs 1–2 sprints ahead to de-risk builds.
WCAG-aligned by default; we test with real keyboards/readers.

Supported from day one if needed.

From fuzzy to testable

we’ll map your flows, build a hi-fi prototype, and ship a design system your devs can reuse.